Tuesday, October 17, 2006

THIS CLASS HAS BEEN FILLED. Please check back in 2007.

What is Online Fundraising
We'll define online fundraising and describe the building blocks to a successful nonprofit Internet presence. Topics include traditional fundraising paradigms as they relate to the Internet, habits and needs of the online nonprofit supporter, and profiles of successful online nonprofits.

Organizational Capacity & Online Fundraising
How does the Internet and Internet fundraising fit into your organization's development priorities and communications plans? We'll discuss what organizational pieces need to be in place for a successful internet fundraising campaign. To focus their online efforts, students will participate in an in-class assessment of where their organization is at in implementing an Internet fundraising presence (web site, online donation processing, interactive web content, email messaging, database/internet integration).

Fee: $49 General, $39 Customer / NTEN Member / NPower Member

Thursday, October 19, 2006

THIS CLASS HAS BEEN FILLED. Please check back in 2007.

We'll look at the basic elements of a professional nonprofit website and discuss the eight top ways to catch donors on your website. Topics include the point of a website, how to write for the web, how to identify multiple content sources, how to make it easy for your donors to donate online, and tools used to create web relationships

Fee: $49 General, $39 Customer / NTEN Member / NPower Member

Tuesday, October 24, 2006

THIS CLASS HAS BEEN FILLED. Please check back in 2007.

Exactly what does an organization need to do to market its programs online and bring supporters to its site? We'll cover registering with search engines, meta tags, banner advertising, working with portals, partnerships and other types of online promotion.

Fee: $49 General, $39 Customer / NTEN Member / NPower Member

Thursday, October 26, 2006

THIS CLASS HAS BEEN FILLED. Please check back in 2007.

A DonateNow button is a tool not a strategy! In this session, participants will learn how to create a donor friendly site, what the rules and regulations are regarding online fundraising, and what to look for in an online donation processing system. A component of this section will review online donation process vendors/features and what to look for when choosing an online donation processing vendor.

Fee: $49 General, $39 Customer / NTEN Member / NPower Member

Tuesday, October 31, 2006

THIS CLASS HAS BEEN FILLED. Please check back in 2007.

Email is a pivotal part of an organization's internet strategy. In this session we'll cover why email is so important, and delve into strategies for effective email communications (building email lists, e-newsletters, spam guidelines, email messaging vendors, online/offline fundraising campaigns). A component of this session will introduce and describe the importance of email messaging software, and review vendors and features.

Fee: $49 General, $39 Customer / NTEN Member / NPower Member

Thursday, November 2, 2006

THIS CLASS HAS BEEN FILLED. Please check back in 2007.

Database Integration: Part 1, Session 6
You're about to send your first online email appeal, do you know where your data is? This session covers database basics, and the importance of a database administrator in matching email campaign data to database information. Students are introduced to the concept of integrated data systems and vendors.

Creating a Successful Internet Strategy and Online Campaign: Part 2, Session 6
Here's where we put it all together. We?ll review the fundamentals of creating an online fundraising campaign/internet strategy and the presenter will share success stories of several nonprofit organizations. Using a matrix, participants will begin their own internet campaign and share their website and internet strategy with the group.

Fee: $59 General, $49 Customer / NTEN Member / NPower Member

Friday, November 17, 2006

C A N C E L L E D

Whether you're just starting out on the Internet or want to take your existing efforts to the next level, this workshop will present a thorough agenda of interactive learning materials to maximize your staff time, budget and technology know-how.

This workshop will cover: the definition and strategies of online fundraising; assessing your organizational capacity for Internet fundraising/engagement; developing a web presence and driving traffic to your site; using email effectively as a communications and fundraising tool; online donation processing systems; data integration issues; how to find and use Internet vendors; and a review of participant web sites and Internet plans.

Location: Presidio Bldg. 1014 (Lincoln Blvd. & Torney Ave.), San Francisco, CA

Fee: $109 General, $89 Customer / NTEN Member