A six-session series designed to help nonprofit staff learn how to use the Internet to effectively fundraise and communicate. Participants can take one or all classes.

Intro to Online Fundraising
We'll define online fundraising and describe the building blocks to a successful nonprofit Internet presence. Topics include traditional fundraising paradigms as they relate to the Internet, habits and needs of the online nonprofit supporter, and profiles of successful online nonprofits.

Creating an Effective Website
Ready for a website redesign? Wait until you learn the basic elements of an effective nonprofit website, and the eight top ways to catch donors on your website.

Driving Traffic to Your Website
Exactly what does an organization need to do to market its programs online and bring supporters to its site? We'll cover registering with search engines, meta tags, banner advertising, working with portals, partnerships and other types of online promotion.

Online Donation Processing Systems
What is the psychology of giving and online and how do you increase online donations? This session explains how to create a donor friendly site, what the rules and regulations are regarding online fundraising, and what to look for in an online donation processing system.

Email Communications
Email is a pivotal part of an organization's internet fundraising strategy. This session explains why email is so important, and delves into strategies for effective email communications (building email lists, e-newsletters, spam guidelines, email messaging vendors, online/offline fundraising campaigns).

Creating Successful Online Campaigns
Here's where we put it all together. We'll review the fundamentals of creating an online fundraising campaign/internet strategy and success stories of several nonprofit organizations. Using a matrix, participants will begin their own internet campaign and share their website and internet strategy with the group.