Session Materials
Strategy Training
Session 1
Presentation: Introduction to Online Fundraising and Organizational Capacity
Presentation: What’s Your Organization’s Internet Capacity?
Session 2
Presentation: Creating the Donor-Friendly NonProfit Website
Exercise: Website Audit
Exercise: Anatomy of a Successful Web Page
Session 3
Presentation: Driving Traffic to Your Site
Exercise: Driving Traffic to Your Website
Session 4
Presentation: Online Donation Processing
Checklist: Online Donation Processing Vendor Selection
Session 5
Presentation: Email Communications
Checklist: Email Messaging Vendor Selection
Session 6
Presentation: Part 1: Into to Databases and Data Integration
Presentation: Part 2: Putting it Altogether: Creating the Internet Campaign
Checklist: Online Fundraising Tools
Checklist: Integrating Internet and Fundraising Strategy
Exercise: Online Fundraising - Putting it all Together
Exercise: Fundraising Tools Planning Matrix
Exercise: Website Audit
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