Affordable Internet fundraising, email & advocacy for nonprofits
The Source  [Special Edition]
November 2004 Contents
The Nonprofit Season of Giving Issue!

In support of the most important Season of Giving for nonprofit organizations, this special edition of The Source provides a rich array of special offers for great ways to add online fundraising, email communications and advocacy outreach just in time.

Take a look at our LAST CHANCE special offers:


Last Chance! - Internet Academy
Last 6 Sessions for 2004!

There are only SIX sessions left for 2004 and only FIVE seats remaining in each class... Don't be left out!

Make sure you reserve a seat in time to have the most effective presence during the Nonprofit Season of Giving.

Here is what people are saying about Groundspring's training:

View Class Dates, Pricing and Registration >

Last Chance! - Be Prepared for the
Season of Giving with this Special Offer

Sign up for both DonateNow and EmailNow by November 22, 2004 and Groundspring.org will waive the set up fee for EmailNow!

Don't miss out - Contact Charles Ball at 415.561.7824 to take advantage of this offer. If you are an existing DonateNow customer interested in adding EmailNow to your online mix - call.

Here is what people are saying about Groundspring's services:

"I really like the EmailNow software, it does everything I have always wanted to do with our mailing lists, but never had the time to write all those scripts!"
Michael Manoochehri, Internet Program Coordinator, Food First
Learn more about DonateNow >
Learn more about EmailNow >

Advice from the Author:
Online Fundraising Essentials

John Kenyon, Groundspring's Training and Consulting Manager, is an Internet strategist and co-author of The eNonprofit: A Guide to ASPs, Internet Services, and Online Software.

Organizations of all sizes are learning what makes for an effective online presence. Here's what they say are four essentials for your website:

1. Update your Site Regularly

  • Make a plan for updating and assign responsibility for gathering content
  • Write stories about your organization, the people it impacts and the issues that affect your work
  • Ask board members, volunteers and others to write about their experience
2. Make it Easy to Donate Online
  • Research different online services, make a small donation to evaluate the experience
  • Sign up for a donation processing system
  • Place the donate button front and center on your site - don't make people search to donate
  • Ask for people's support and inform them about how their contribution will help
3. Make it Easy to Navigate
  • Put the navigation bar in the same place on all of your pages
  • Ask board members, volunteers and others to navigate and critique the site on how easy it is to find information
  • Look for other sites you like and that you find easy to navigate for ideas.
4. Collect Email Addresses
  • Try out several email processing systems to see which one meets your needs
  • Select an online email processing system that is easy for your staff to use
  • Widen your base of supporters by capturing email addresses and keeping in touch
  • Send out regular emails to keep people updated on your activities
Having these essentials gives your online fundraising efforts a strong foundation. Online is a great place to be creative about attracting attention and motivating people to support you. Don't forget to have fun!

A Gift from Groundspring.org

Get rolling on the Season for Giving and enter Groundspring's drawing for ONE FREE YEAR of our Internet Strategy for Success Package which includes training. Don't delay, this is a limited time offer!

LEARN MORE >

Calendar of Events

Online Training

November 9, 2004
Internet Academy
Session 1: Introduction to Online Fundraising >

November 11, 2004
Internet Academy
Session 2: Creating an Effective Website >

November 16, 2004
Internet Academy
Session 3: Driving Traffic to your Site >

November 18, 2004
Internet Academy
Session 4: Online Donation Strategy and Vendors >

November 23, 2004
Internet Academy
Session 5: Email Strategy and Vendors >

November 30, 2004
Internet Academy
Session 6: Data Integration/Creating the Successful Internet Strategy & Online Campaign >

Regional Training

November 12, 2004
San Francisco, CA
eNonProfit Fundamentals: Web Strategy, Email & Online Fundraising >

November 18, 2004
Cornwall, NY
Getting the Most Out of ebaseClassic >

January 27, 2005
San Diego, CA
Full-Day Online Fundraising Intensive
(Check our website soon for details!)

Full Calendar >>