EmailNow allows nonprofits to send both plain-text and HTML-formatted eNewsletters as part of its standard offering. The emerging understanding about HTML-formatted eNewsletters is that they create a more positive response among readers, hence their rapid adoption in the nonprofit community, particularly for fundraising-related activities. Creating an HTML-formatted eNewsletter using EmailNow happens in an external (third party) HTML-authoring software program. MORE>

Groundspring.org's new EmailNow service is an email messaging tool for nonprofits to send eNewsletters, raise money online and communicate with supporters. One of its most powerful features is the ability to do click-through tracking of links that you place inside an email message. MORE>