Groundspring.org's new EmailNow service is an email messaging tool for nonprofits to send eNewsletters, raise money online and communicate with supporters.

One of its most powerful features is the ability to do click-through tracking of links that you place inside an email message. This allows you to measure how many people are clicking on hypertext links inside your broadcast email messages so you can determine what is of most interest to people who receive your email communications. People click on hypertext links inside your email messages usually to get more information from your (or other) web sites.

You can use click-through tracking data to find out what kind of content is of most interest to the recipients of your email communications. You can also use it to test different kinds of email fundraising appeals, by measuring how many people click on a link to learn more about a campaign or an issue.

EmailNow automatically inserts click-through tracking into your outgoing email broadcasts. You can also choose to track only certain links, or to turn tracking off. The information that is tracked is in aggregate form. It does not show which individuals clicked on what link, but reports total number of clicks.

Also, if you're a customer that uses our EmailNow tool and also our DonateNow tool (for online credit card processing), the click-through tracking feature offers an integrated report on how many people clicked-through to your donation pages. This feature is an excellent way to measure how effective your email fundraising appeals are.

You can retrieve click-through tracking data in the "Reports" menu inside the EmailNow main menu. We recommend you wait a week or ten days before reviewing this data so enough people will have had time to read your message and click-through on items that interest them.

Comments Kristin Lee-Swenson at United Religions Initiative: "EmailNow statistics are reliable and timely and have helped us improve our understanding of how people read our email. This helps with story and fundraising placement and ensures maximum click-throughs to our web site."